My Grandparent Project · Photo Start
GPP & Westgate
Everything for the Maurice & Sally Goller "true NYC love story" — the 80-year romance behind the Sally & Maurice Goller Explorer Scholarship Fund, and the integrated Westgate campaign that won Best Campaign from ARDA.
An 80-Year Love Story
Background, press angles, and story hooks for pitching or writing about Maurice & Sally.
An 80-Year-Old NYC Love Story That Echoed Across the World
The complete story, from Abby, for press — details on Maurice & Sally's 80-year romance and how it became a global campaign.
Read the Full Story (Google Doc) →Story Hooks + Angles
Curated angles for pitching the story — including a United Nations tie-in.
View Story Hooks →Sally & Maurice Goller Explorer Scholarship Fund
Established by Photo Start — founded by their grandchildren — to sustain the work of educating tomorrow's travelers, storytellers, and leaders.
About the Fund →The Westgate Integrated Campaign
The Hotel Tudor (now Westgate Grand Central) ran a promotional photo-submission contest sending 20 couples to the same hotel in honor of Sally and Maurice's special day — at their original 1945 price of $18.75. The campaign won Best Campaign from ARDA, whose annual awards program honors the best people, resorts, teams, and campaign strategies within the vacation ownership industry.
Westgate Press Release
Westgate Resorts' official release on the "Celebrate a True NYC Love Story" campaign, June 2021.
View Press Release →ARDA
See the award listing and learn more about ARDA's annual awards program.
View on ARDA →Westgate 2021 NYC Love Story Video
The 4-minute campaign video on YouTube, with chapter timestamps below.
